Why is a web site important to your business?

Reason 1: 16.5 million households have internet access in the UK…. Take into consideration the number of businesses in the UK….. Link the two together and the potential is huge.

There are many reasons why you should have a web site. The first reason above gives you an insight into how many customers you could be losing by not having your own website. Can you really afford not to have a website? People need to know you exist!! It has become a fact that more and more people are using search engines like Google to find the services and products they want.

So what other benefits are there to having your own website?

Improved communications

The Internet allows every business to improve their communications, access information and reduce costs. If you use these to your advantage it will help you improve efficiency and potentially gain new business opportunities. It can also allow you to work much more closely with your customers and suppliers.

To Serve Your Customers

One of the most important ways to serve your customers is by making business information available to them. They need to know exactly what your company can offer them that others cannot. The easiest way to do this is to use the Internet.

To Sell Things

You probably consider the telephone a tool that allows you to communicate with your customer, which in turn helps you sell things. Well, that's how we think you should consider the Internet. The technology is different but before people decide to become customers, they want to know about you, what you do and what you can do for them. You can easily and inexpensively do this on the Internet. When you are ready to sell, it is essential that you have all the relevant information that your new customers will need, ready available on your website. Remember you don't want to pay too much; you want to be able to make a profit as soon as possible- not in the next Century.

To expand your brand.

Build your brand across the county, country, UK and even the world. This is not going to happen overnight but you have to start somewhere. Your business may already have a brand which you can use on the web site. The web site is also a  good opportunity to redesign your company's brand. Either way your brand needs to be built up and there isn't a more economical way to do this than to have a web site.

These are just some of the reasons to have a web site but simply having a web site does not mean your potential and existing customers will want to use it if it is poorly designed.

Effective and usable

To take full advantage of these benefits, it is important to understand the potential for the Internet and see how it can enhance the different ways that you can do business more effectively.

Having a web site allows you to promote your business and sell services/goods to literally thousands of potential customers and it also allows you to put your brand across to the same audience. Something that Essex Computer Solutions believes is lacking from many web sites these days.

Usability is something that is often overlooked and Essex Computer Solutions believes a web site should not only look attractive but it should be very easy to use.

So if you are looking to have a web site designed for the first time, or you are looking to have an old website redesigned, then contact us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it to discuss your requirements.

Website or web site?

So it is "website" or "web site"?  Actually it does not matter, but we have chosen to use "web site". It makes little difference to the search engine or spelling. Hope that clears that up.